Overview Of Digital Marketing :-
What Is Digital Marketing?
Digital Marketing is Online Marketing platform such as search engines, websites, social media, email, and mobile apps.
While this term covers a wide range of marketing activities.
Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP).
You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.
PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person
is searching for a particular keyword or term. professional digital marketing company:
Search Engine Optimation (SEO)
Search Engine Optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of
a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information
related to your business. It enforces the need for a well-constructed and easy-to-use website,
Now day's SEO is best way of marketing and it is very popular also.
As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal
channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also
very nuanced. From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key. Beyond the
mechanisms to deliver your message, you also need to think about coordination of your marketing across digital channels and make sure mobile is a part of that mix.